If there’s one trend gift shop owners can’t afford to ignore, it’s the growing demand for personalized souvenirs. Whether it’s a name-drop city sticker or a custom souvenir featuring a local landmark, shoppers want keepsakes that feel unique.
Personalized souvenirs create emotional value. Travelers are more likely to buy a sticker or magnet that specifically says "San Diego" or includes a state shape than a generic design. That’s why Shoreline Summit focuses on custom souvenirs tailored to different locations and customer interests.
When you offer customization, even at a small scale, it tells your customers that you care about offering meaningful and location-specific items. From regional phrases to inside jokes only locals know, custom souvenirs are a great way to create a connection—and a sale.