If you're running a gift shop or souvenir store in New England, you already know that tourists flock to your region for charming coastal towns, iconic seafood, lighthouses, and rich American history. But when it comes to best-selling souvenirs, not all products are created equal. In 2025, souvenir stickers are topping the charts—thanks to their low price, easy display, and high collectability.
So what kind of stickers are New England visitors looking for? Let’s dive into what’s trending, what’s working, and how you can stock your shop with items that fly off the shelf.
Why Stickers Are the Must-Have Souvenir in 2025
Stickers are a fast-growing trend in the souvenir industry—especially in tourist-heavy areas like Cape Cod, Bar Harbor, Portsmouth, and Martha’s Vineyard. They’re lightweight, waterproof, and perfect for water bottles, car bumpers, laptops, luggage, and even coolers on the boat.
What makes them so popular?
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Affordable price point (often under $4 retail)
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Easy to customize with town names, coordinates, or local landmarks
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Small and portable—great for tourists packing light
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High profit margins for shop owners
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Fun to collect—many tourists buy one sticker for every place they visit
Popular Souvenir Sticker Trends in New England
1. Nautical & Maritime Themes
Tourists love all things ocean:
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Lighthouses with vintage vibes
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Anchors, compasses, and sailboats
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Whales, seals, and fish illustrations
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“Salty but Sweet” seagull characters
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Coordinates of coastal towns or harbors
2. Lobster & Seafood Humor
Nothing screams New England like a lobster—and tourists want that classic souvenir. Popular designs include:
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Lobsters
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Crabs
3. Beach Town Vibes
Shops in Cape Cod, Nantucket, and other beach destinations do well with:
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Retro beach vans and pastel surfboards
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Beach scenes with text like “Cape Cod Summer”
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Seashell or wave patterns in soft coastal colors
4. Local Landmarks
Custom sticker designs featuring:
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Iconic lighthouses (Portland Head, Nauset Light, etc.)
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State names in vintage fonts
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Town signs, wharfs, piers, and scenic views
Shoreline Summit offers custom artwork, meaning we can turn your town’s top spot into a sticker.
Want to try New England-themed stickers in your shop? Shoreline Summit offers low minimums (just 10 per design) and full customization so you can feature your town’s name, harbor, or favorite sea creature.